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  • About Us | Serving East TN for Over 15 Years

    We have have been proudly serving East Tennessee and its residents for over 15 years. Our commitment to serving our agents and community has been the driving force behind every successful transaction. About Us We have been proudly serving East Tennessee and its residents for over 15 years. Our commitment to serving our agents and community has been the driving force behind every successful transaction. Our Story In 2008, Keller Williams Greater Knoxville was established with a profound belief: people come first. Sharon Laing, our Operating Partner, transformed a humble single-room office into an expansive network of eight offices, spanning from the majestic Smoky Mountains to charming Athens. With over 500 dedicated agents, Keller Williams Greater Knoxville upholds unwavering standards of excellence. Continuously recognized as one of Knoxville's premier brokerages, KWGK remains committed to expansion and excellence. By partnering with Keller Williams, you place your search in the hands of the largest and most resourceful real estate network. Our agents are not only market experts but also deeply involved in the community. They understand the unique personalities of each neighborhood, from the vibrant and new to the charming and established. Choosing a Keller Williams agent means you benefit from their extensive local knowledge and access to cutting-edge technology. Our suite of innovative tools provides you with rich, data-driven insights and real-time updates on the properties and neighborhoods you’re interested in. Developed from global customer and agent feedback, these tools enhance your experience, ensuring faster and top-tier results. With Keller Williams, you gain a trusted partner dedicated to making your real estate journey successful and seamless. Why Choose Keller Williams? When you choose to work with a KW agent, you’re partnering with a highly trained professional supported by the world's largest real estate company, with over 180,000 associates worldwide. Our Guiding Principals Keller Williams Greater Knoxville was built on a simple-yet-revolutionary principle – people are what matter most. Win-Win or NO deal Win-Win or No Deal Commitment in all things Commitment in All Things Teamwork Teamwork Integrity Integrity - Do the Right Thing Communication Communication Trust Trust - Starts with Honesty Customers always come first Customers Always Come First Creativity Creativity - Ideas Before Results Like Results Through People

  • RED DAY | KW Annual Day of Giving Back

    RED Day is KW’s annual day of giving back. Every second Thursday of May, agents, leaders, and associates step away from their daily business duties and venture out into their communities to Renew, Energize, and Donate. Keller Williams RED Day RED Day is KW’s annual day of giving back. Every second Thursday of May, agents, leaders, and associates step away from their daily business duties and venture out into their communities to Renew, Energize, and Donate. Learn More Play Video Knoxville Veteran's Cemetery Clean and Renew Maryville Cookout for Veteran's & First Responders Farragut Cook-out Sale benefiting The Leukemia & Lymphoma Society . Smoky Mountains Klean Walk

  • KW Cares | Non-profit Serving KW Associates

    Lending a hand and taking care of our Keller Williams family are two values at the heart of our culture. Our community and company philanthropists are experts in fundraising, education, communications, and most importantly, helping those in need. KW CARES KW Cares is a public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. Supporting One Another KW Cares is the heart of Keller Williams Greater Knoxville culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work. KW RED DAY Keller Williams is a philanthropic based group of agents that continually supports not only its own agents, but the community at large. For example, for many years it has been a “Red Day” project to clean all the headstones at the Veterans Cemetery on Lyons View Road. Agents gather with brooms, brushes, and lots of elbow grease to make sure that our veterans graves markers are kept clean and in order. Other events have been honoring all of our First Responders, Police, Firemen, and Veterans with a lunch, band and big thank you’s for their service. We also have done landscaping and painting at Shangri-La Therapeutic Academy of Riding each year. On the second Thursday in May, the offices choose what community project they will do. Keller Williams agents can choose to donate from each closing an amount that goes into a fund at International for the KW Cares. This is a 501(c)(3) non-profit organization that helps thousands of Keller Williams Associates and their qualifying family members experiencing hardship as a result of a sudden emergency. We step in swiftly to provide financial grants and aid when these unforeseen emergencies create difficult circumstances that our KW associates and their immediate families cannot overcome on their own. This is the very heartbeat of Keller Williams CULTURE in action; striving to find and serve the higher purpose of business through philanthropic giving in a way that embodies values rooted in giving, caring and sharing. WE BELIEVE IN TAKING CARE OF OUR OWN. Keller Willlams has given $49,587,842 in total grants. This has covered house fires, medical emergencies and unaffordable funeral and burial expenses. We also respond swiftly to natural disasters such as hurricanes, tornadoes, wildfires and floods, by providing funds for food, lodging, and transportation and by deploying generators, water and other disaster relief supplies. KW Cares TITHES annually to board-selected charities in order to expand our reach outside the KW family. These include: The University of Texas MD Anderson Cancer Center, Homes for Our Troops, The Ryan Wells Foundation. FAMILY HELPING FAMILY. WE’R STRONGEST WORKING TOGETHER. RED DAY

  • KW Logos | KW Greater Knoxville

    KW Logos & Branding To Access the original KW logo page, click the button below. Otherwise, scroll down to find the link to your office logo. Click Here If your state/province or commission has specific requirements for your brokerage identity or your market center has chosen to have a market center-specific logo, you can find it here! If your market center does NOT appear, contact your market center leadership. Leaders can request the creation of a custom, compliant logo for their office by emailing kwmarketplace@kw.com . Note: KWRI will provide one DBA logo per market center and one for each affiliated business center, if applicable. The DBA name used in the logo must match the name chosen when the market center was established. Market centers without a unique DBA name should use the appropriate primary logo (see below) in their marketing materials. Bearden MC Keller Williams Realty Morristown https://images.kw.com/shared/mykw/mc_logos/KellerWilliams_Properties_Logo_RGB.jpg Signature https://kwsignature.wpengine.com/wp-content/uploads/2021/03/signature_final_PNG-1.png https://kwsignature.wpengine.com/wp-content/uploads/2020/10/signature_finalicon2-01.png Maryville MC https://images.kw.com/shared/mykw/mc_logos/KellerWilliams_1010_Maryville_Logo_RGB.jpg Smoky Mountains https://images.kw.com/shared/mykw/mc_logos/KellerWilliams_1010_SmokeyMountains_Logo_RGB.jpg Farragut MC https://images.kw.com/shared/mykw/mc_logos/KellerWilliams_990_865-966-5005_Logo_RGB.jpg Athens https://images.kw.com/shared/mykw/mc_logos/KellerWilliams_990_Athens_Logo_RGB.jpg

  • ATHENS | KW Greater Knoxville

    Our KW Athens office proudly services Athens, Tennessee, and the surrounding areas with their real estate needs. KW | ATHENS FIND YOUR DREAM HOME HOME SEARCH AGENTS KW ATHENS HOME SEARCH JOIN KW OUR STORY Here at Keller Williams Athens, we believe that real estate is about relationships, and to us, our agents are family. We have created a place where you can truly belong. “Home” is a place where we feel safe and accepted; a place where we are connected with those closest to us. Whether you are searching for the right agent to help you buy, sell or invest in real estate or you’re an agent looking for the right business partner, we invite you to “Come Home to Keller Williams.” KW CAREERS Keller Williams is the number one real estate company in the Athens area, and we pride ourselves on setting our company apart from the competition through the cultivation of a unique and special culture, championing for equality in our local industry and providing excellent customer service to our agents and our clients.

  • ALC | KW Greater Knoxville

    ​All agents having a say in how this company is run. They are treated as business partners rather than just a number. This gives agents a true passion for making sure Keller Williams is the best place to run a real estate business.  ASSOCIATE LEADERSHIP COUNCIL KELLER WILLIAMS ALC MEETINGS – WHAT HAPPENS? Meetings take place monthly and all agents in the office are encouraged to attend to offer their advice and/or suggestions. The following criteria is discussed at each meeting: Develop policies and guidelines for the office (market center) Associates discuss concerns they may have regarding how business is being handled Set standards in the market center Resolve any problems that have arisen Mastermind strategies to support and grow the current office business plan Be protectors of the company culture Another role of the agent leadership council is to be of assistance to associates in the office. New agents have lots of questions and who better to answer them than the agents who have been there and know how to handle certain situations. Also, since these ALC members are active in selling real estate, they are available to be shadowed by newer agents. There’s nothing better than watching a seasoned pro generate new business. All agents having a say in how this company is run. They are treated as business partners rather than just a number. This gives agents a true passion for making sure Keller Williams is the best place to run a real estate business. MEET OUR ALC Bearden Andrea Dubois Ashley Wade Bedros Bozdogan Brandi Crass Chris Ball Colette Palmer Jenny Snodgrass Lisa Dockery Matt Lawson Michelle Sindy Nicole Brown Nikita Hudson Sasha Hall Sasha Hall Taylor Demario Maryville Alan Cottrell Culture Committee Randi Smith Culture Commitee Gina Grah Growth and Peer Committee Matt Berger Growth and Peer Committee Deborah Krajnc Finance and Wealth Building Committee Wyatt Morton Finance and Wealth Building Committee Rick Cochran Health and Safety Committee Courtney McGhee Outreach Committee Sandra Chambers Outreach Committee Jamie Sutton Outreach Committee Farragut Kathy Wuethrich Luxury Committee Christina Black Luxury and Social Committees Sharon Ebanks Social Committee Kari McClanahan Growth Committee Rob Howard Career Development and Technology Committees Cory King Career Development and Technology Committees Diane Harvey Safety Committee

  • Education & Training | Local & Worldwide

    In 2017, Keller Williams earned the title of No.1 Training Organization in the World thanks to our dedicated team of course writers, researchers, coaches, editors and support members. Our numerous, award-winning programs provide guidance for individuals at every career level. It’s hard to believe that it all started with The Millionaire Real Estate Agent, the first national bestselling book to come out of our publishing department. AN EVOLUTION IN EDUCATION At Keller Williams Realty, we invest in the evolution of your real estate career with an entire ecosystem of education, training, coaching, mentorship, professional development, and a worldwide network of top talent. Our Local Training Whether you want to take a KW University class, learn from top agents, participate in book clubs, or hone your skills for the current market–there’s something for everyone on the training calendar, including flexible options for your schedule. “Keller Williams is a training and coaching company that also happens to be in the business of real estate.” Gary Keller Real Estate Training, Available 24/7/365 Whether you’re a brand-new agent or a seasoned business owner looking to achieve more, you’ll immediately gain access to Connect, KW University’s continually updated library that consists of self-study courses, client conversations, and interviews with top experts – what you need, when you need it. Innovative Career Education Kaplan School of Real Estate Education Keller Williams School of Real Estate LARGER THAN LIFE EVENTS Your business grows to the extent you do! KW Young Professionals Greater Knoxville The mission of KW Young Professionals (KWYP) is to develop high minded, growth minded individuals 40 and under, into the next generation of leaders. VISION KWYP Greater Knoxville is committed to impacting the lives of each member by providing a platform to help meet their personal, business and financial goals. VALUES Cultivating relationships, excelling leaders, building wealth and growing businesses. BELIEFS SERVE = Succeed – Educate – Reach – Value – Empower PERSPECTIVE A elite network of young professional that provides a platform to impact our community through building relationships and exceeding personal and business goals. Membership Includes: – Access to KWYP’s members only Facebook. – Local & national training and networking events – Exclusive monthly webinars – Training, coaching and masterminding – Community of like minded goal oriented young professionals Visit the KWYP Facebook Page

  • Coaching | KW Greater Knoxville

    At Keller Williams, we believe in empowering our agents to reach unprecedented heights. Our dedicated coaches are here to mentor, guide, and provide the essential tools for success. Join a community where your goals become milestones, and your success reaches new heights. COACHING Agents who choose coaching will deep dive with their coach into their unique goals. Then, with the coach, build foundational systems, identify the highest income-producing activities, and implement an accountability relationship that supports the goals. Tools are provided by the coaching program such as: business pipeline, profit & loss statement, organizational chart, scripts and MUCH MORE. New licensees begin in Productivity Coaching for their first 4 transactions then they can move up to Concentration Coaching, then Achievement Coaching. COACHING PORTAL COACHES Diana Kelley Athens Coach Send Email Carol Ann Buchanan Farragut Coach Send Email Matthew Lawson Bearden Coach Send Email Emmeline Cottrell Maryville Coach Send Email Randi Smith Sevierville Coach Send Email TESTIMONIALS Hiring a business coach is the smartest thing you can do if you want to grow and expand yourself and your business. My business has doubled each year since I started coaching with Roseann from $8M/yr to over $50M/yr. I have grown personally as a leader and professionally as a business owner. Her ability to help me discover the critical needs of my business have proven to be a path to success. She has wisdom, experience, and perspective that you can lean on for guidance and motivation. Our weekly call is one time block on my calendar that I always look forward to! Josh Belcher Leave a Testimonial First Name Last Name Email How satisfied are you? Very dissatisfied A bit dissatisfied Pretty satisfied Satisfied Very satisfied How satisfied are you? Write your testimonial I agree to publish my testimonial online Submit

  • Your KW Career | Scholarship Opportunities

    Keller Williams is home to the dreamers, the doers, and the entrepreneurs. To those who know that real estate is a call and that if you can dream it, you can build it. By Agents, For Agents Agents are treated as true partners and the success we achieve, we achieve together. Where Entrepreneurs Thrive Keller Williams is home to the dreamers, the doers, and the entrepreneurs. To those who know that real estate is a calling and that if you can dream it, you can build it. Thinking about a career in real estate? We’re excited to offer scholarship opportunities to our prospective agents. Learn More MY LISTINGS MY LEADS Whenever listings are marked on the KWGK network and listing syndicates, all the leads go directly to the listing agent. THE KELLER WILLIAMS LISTING SYSTEM The KWLS guarantees that you maintain owenership and control of your listing data while gaining maximum exposure of your listings online. THE KW DATA RIGHTS PLEDGE Keller Williams Greater Knoxville will always respect your data as your business and will always allow you to take your data with you. PROFIT SHARE At Keller Williams Realty, we firmly believe in treating our associates like stakeholders, and our Profit Share program is a testament to that commitment. By sharing nearly 50 percent of every Market Center’s owner profit with the associates who contribute to our growth, we ensure that our success is your success. This foundational belief underscores our belief: Together, everyone achieves more. Here’s how it works: When a Market Center has a profitable month, the profits are divided between the owners who invested in the Market Center and the associates who played a key role in its growth. This means any associate can become part of the growth trajectory of any Keller Williams Market Center, reaping the rewards of passive, potentially long-term income, without having to invest any capital. By joining Keller Williams, you not only become part of a thriving real estate network but also gain the opportunity to share in the profits you help generate. Be a part of your company's success and enjoy the benefits of a system designed to reward your hard work and dedication. GARY KELLER'S VISION When Gary Keller and the first Associate Leadership Council (ALC) created the Profit Share system, they were purposely making a bold statement. Gary explains, “We created a program that would treat our real estate sales associates like legitimate partners in the business. We created a program that allows associates to build a business inside a real estate company that is as powerful as if they owned the company themselves.” A WIN-WIN MODEL You have a knack for finding win-win solutions – that’s why your clients choose you. This concept is just as salient in how we approach partnerships with agents. Our agent-centric, interdependent model allows you to be your entrepreneurial self while taking full advantage of all that is provided to you as a member of the world’s largest real estate franchise. “Our goal at Keller Williams Greater Knoxville is to provide you the most robust support and resources we can to make your business as successful as possible. We want you to be in control, but we want to walk alongside of you in a way that makes you feel stronger and more confident. We can offer you our extensive expertise backed by the resources of our global corporation.” Sharon Laing Keller Williams Greater Knoxville Operating Principal Play Video

  • Power Up | KW Greater Knoxville

    Tue, Oct 17 | Knoxville Power Up Power Up is a quarterly meeting for all Keller Williams agents! We celebrate our successes from the previous quarter, talk about current market conditions, and get to know your fellow KW agents! Registration is closed See other events Time & Location Oct 17, 2023, 12:00 PM – 2:00 PM Knoxville, 9133 Hunter Valley Ln, Knoxville, TN 37922, USA About the event Power Up is a quarterly meeting for all Keller Williams agents! We celebrate our successes from the previous quarter, talk about current market conditions, and get to know your fellow KW agents! Show More Share this event

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